Saturday, December 22, 2018

Baer’s Furniture Reviews: Get a Clear Picture of the Furniture Buying Experience

Digital marketing has changed a lot about how businesses interact with their customers, but some things have remained the same. A good example of something that hasn’t changed in the digital age is the importance of word-of-mouth advertising. Even in the information age, most people make decisions based on reviews they read online or on social media. Online reviews are the newest iteration of word of mouth.

The importance of online reviews has increased as people become more distrustful of traditional advertising. Whether they know the reviewer, 69% of local customers trust online reviews as much as recommendations from a friend, and 84% of shoppers in the U.S. use reviews to help them make their decision.