Thursday, November 29, 2018

Baer’s Furniture Reviews: Trust and Authority

Word of mouth has traditionally been one of the best ways for local businesses to build trust and authority with their customers. But, with consumers increasingly turning to online research to influence their purchasing decisions, online reviews play an important role. They are the equivalent of word of mouth advertising. And with more consumers searching on mobile, local business reviews can mean the difference between someone stopping into your business or bypassing it completely.

Let’s begin with some statistics*.
  • 90% of consumers read online reviews before visiting a business
  • 88% of consumers trust online reviews as much as personal recommendations
  • 72% of customers say that positive reviews make them trust a local business more

Case in Point: Baer’s Furniture Reviews

Baer’s Furniture, located in south and central Florida, demonstrates the importance of how collecting, monitoring, and responding to reviews can impact their online reputation, and ultimately, the success of their business.

For example, Baer’s has built their business on providing quality furniture at the best prices. Not to mention excellent customer service and delivery. If you were furniture shopping on a lovely Saturday afternoon, you might do a quick search on your smartphone and find something like this:
“We absolutely love our new furniture from Baer’s. Quality is excellent. Delivery went smoothly … Courteous and efficient. Overall they did a stellar job.”
- Bernadette Pace
Read more of the review.

“Had a terrific experience at Baer’s in Boca Raton. My sales associate/interior decorator was extremely helpful … She even stopped by my place to measure and then came again when the furniture was delivered to make sure everything was just right.”
- Lydia J. Tabak
Read more of the review.

These reviews are pretty convincing. They are written by real people who have been to the store. You can tell they are real by the detail included in the review, appropriate use of pronouns, and the fact that there are fewer verbs than nouns. These are a few ways to spot fake online reviews. A true review will give you insight into the business you are thinking about visiting.

Check out the reviews below using our criteria. They detail what is good about the company, use pronouns appropriately, and don’t rely on excess verbs to tell the story. They include names of real people and mention specific brands and furniture.

“I just can't say enough good things about Baer’s. They've bent over backwards to accommodate me. Their prices are exceptionally fair … Their designers are there to help … they have access to many, many manufacturers--not just what you see in the store. I couldn't be more pleased with every aspect of shopping at Baer's and I'll continue to shop there …”

- Marc Marcus
Read more of the review.

“We ordered and received a beautiful Bernhardt leather sectional … from Paulette assisting us in the showroom to delivery the experience was flawless. We are so pleased … Thank you Baer’s!!”

- Kristin Parker
Read more of the review.

“Baer’s Furniture has amazing customer service. ... John was a super sales rep who knew his store and the items that fit into my decorating plans. I would highly recommend Baer’s ....actually this is the first time I have ever taken the time to give a review for a furniture store ...because I had a great experience!
-Judy Wilson
Read more of the review.

Based on these reviews, you can tell that Baer’s Furniture is a trusted local business. You can feel comfortable that when you stop by, you’ll get excellent customer service, name-brand furniture, and the guaranteed best price. The old saying “Your reputation is worth its weight in gold” is just as true online as it has ever been.

Find more design inspiration and read Baer's Furniture reviews on Houzz. Learn more about Baer's Furniture.


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